I have decades of experience in studios using my voice for documentary, advertising, inflight and television programs. And decades as a presenter on radio and television as well as a presenter of live events.

Since early 2025, the AI version of my voice (Patrick International) has been used by over 133,000 registered producers on ElevenLabs – the synthetic voice frontier has well and truly overtaken my live work. 

This does not mean Patrick International is being used at random. Throughout the world, hundreds of automated API calls, sentence generations, or video scene renders are racking up approximately 100,00 hits weekly.

I love this technology because it allows those who could never previously afford a professional narrator to create with an AI voice—making it effortless and affordable to experiment with new ideas.

Be assured live voices will be around for a long time to come. No machine can match my passion – especially for MRF tyres in India.

That unmistakable late-90s advertising punch for MRF Tyres is something an algorithm simply cannot replicate.

Selling “Tyres with Muscle” across Indian television—with roaring synths, dramatic gear shifts, and unbridled commercial energy—requires visceral human instinct. An AI model can stitch phonemes together all day, but it will never understand the pure theatrical grit of commanding someone to trust their life to a piece of rubber on Indian roads.

The machine gets the volume; the human gets the soul.

A Fictional Story Read by AI Voices

My short story now comes to life with audio and AI Voices — also with my AI Voice as narrator. All voices through Eleven Labs and post production using the audio program Audacity.

My Actual Voice

The voice that built the brand. Still available for real-world projects.

Favourite Radio Ad

I wrote and then voiced a part of this ad. It’s such a simple idea but very catchy. Created at c91.3 in Campbelltown with Shane Hurford as the audio producer.